I have “freelanced” for a creative outlet for many years now, mostly for friends and family that needed a fresh take on graphic design or a revamp on an existing look. Even when I was busy running my own retail bakery, I always had little side projects floating around in the background. It wasn’t until recently, after trading the big city for small-town life, kicking some cancer butt, and realizing my kids are getting way too active for me to lock myself into a standard job schedule, that I decided maybe I should take my love of graphic design and writing in a new direction.
Small(ish) Design is so named, because… well… that’s how I would describe the scope and budget of my ideal client’s project. Small business, small budget, small town, have a small amount of time to put into it, have a small, specific market to appeal to, just have a small project request and not a full blown marketing blitz program. In other words, if you need a big fancy e-commerce website for 200+ products, 5 mailing lists and data mining, then I’m not your girl. BUT, if you’ve got a blog idea or a maybe want to open a new business in town and need a logo or startup website you can build from as you grow, well then lets be friends.
I feel it’s more productive for myself and my clients that I am focused in a particular niche, so I only apply or agree to the work I feel I am qualified to handle, have genuine interest in, and know my skill set can benefit the client. This is why I usually concentrate on design work with craft/maker industry clients or those searching for a more feminine look and appeal – not to say I can’t design a good logo and website for a landscape company or a real estate office… because I have – but I think craft and feminine design comes to me a little bit more organically.
Feminine design doesn’t necessarily mean “girly,” it means a look that tends to appeal more to a female audience. When marketing your brand, you probably have a good idea whether more men or women would be interested in your site or product and so it’s safe to say that if your target market is more likely to be a woman, then maybe your branding, typography or graphics can be more feminine to catch their attention. Does that make sense?
Rather than listing off a bunch of reason why you should choose to work with me, let me tell you about some of my favorite client characteristics and you can see if this sounds like you…
- small business, new entrepreneurs, crafters and makers, market vendors, work at home, blogger, or startup moms
- working with a tight budget but understands quality and value go hand in hand
- wishes they could do it all themselves, but doesn’t have the time to concentrate on EVERYTHING so it’s time to delegate
- has good ideas but doesn’t always know how to create a “look” from them
- wants to stand out without being gaudy
- just needs a good logo and maybe a business card design to start the ball rolling
- has a logo already, but needs a basic website to start establishing an online presence
- needs a good glass of wine
Ok, that last one was just for fun, but if you answered yes to 3 or more of the above, I think we might be on to something here!
I’d love to see if I can help you with your project, so check out my SHOP page for some easy “a la carte” design options, or feel free to CONTACT me with specific questions, and lets get some correspondence going about what you would like to accomplish for your brand, business or blog.